A/B Testing Dashboard
Codex psychological element experiments
Active Experiments
4
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User ID
user_qg2a4eo42ue
Social Proof vs Scarcity
Test whether social proof ("X researchers viewed") or scarcity ("Y viewing now") drives more engagement
Your Current Variant: scarcity
Available Variants
Affirmation Frequency
Test optimal frequency of psychological affirmation toasts
Your Current Variant: medium
Available Variants
Engagement Ladder Visibility
Test whether showing visible progress indicators increases commitment
Your Current Variant: hidden
Available Variants
Identity Modal Timing
Test when to prompt users for investor identity selection
Your Current Variant: early
Available Variants
Experiment Descriptions
Social Proof vs Scarcity
Tests whether showing "X researchers viewed" (social proof) or "Y people viewing now" (scarcity) drives more engagement.
Affirmation Frequency
Tests optimal frequency of psychological affirmation toasts (high: 15s, medium: 30s, low: 60s cooldown).
Engagement Ladder Visibility
Tests whether showing visible progress indicators increases user commitment and completion rates.
Identity Modal Timing
Tests when to prompt users for investor identity selection (after 2 views, 5 views, or never).